Being an influencer is no longer a fun part-time thing; it is a full-time job that only the most dedicated succeed at. For those who want to flourish in this cut-throat industry, there are a few things that can get you there. Media analysis is one of them.
To succeed as a social media influencer, one must maintain relevance and maximise impact; for this, media analysis is a valuable tool for staying at the top.
Some of its benefits include:
Audience insightsWith these insights, you can tailor your content to your audience's likes and preferences.
Sentiment analysisAnalysis will help you understand how your audience feels about your content.
Competitive benchmarkingKeep an eye on what others in your industry are doing and identify areas of improvement.
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How media analysis can help shape your brand image.*Image courtesy of Canva