We live in a time where a good product is not the only thing needed for a brand to succeed. What people think of your brand and the overall image of a brand can be the determining factor between success and obscurity. That is why brands need to use every tool possible to shape their brand image.
Media analysis allows brands to shape their brand image in the following ways:
Natural Language ProcessingNLP is powered by Artificial Intelligence to allow computers to understand the meaning of language and the emotions — or sentiments — expressed in words and sentences.
FavourabilityFavourability determines how your brand is portrayed in the media by categorising your coverage as either neutral, positive, negative or mixed.
This helps brands to get a clear view of how the public is viewing them and what they need to change or maintain.
Do you know what people think about your brand? Focal Points can help you fill in the gaps. Is your brand image in need of some TLC? Find out
How sentiment analysis can assist in crisis management.
*Image courtesy of Canva