As a PR, you need to be on top of your game at all times, and you need to put in that extra work if you want to stand out. A brilliant tool that PRs should make use of is sentiment analysis. Not only do you need to know who is speaking about your brands, but also what they are saying.
If you are a PR for a brand, especially a big one, you need to constantly monitor everything that is being said about the brand in the media.
This is where sentiment analysis comes in. Through the use of natural language processing, it categorises mentions into the following groups:
- positive
- negative
- neutral, or
- mixed.
This helps PR:
- put together customer feedback
- avert and / or respond to any crisis
- see how customers feel about competitors, and
- receive marketing insights.
If you are looking to sign up for sentiment analysis, click on this link!Keen to learn more about how all of this works? Take a look at
How sentiment analysis can improve customer experience and loyalty.
*Image courtesy of Canva