Sentiment analysis can help brands understand exactly what their customers are saying, as well as the emotional meaning behind their words. Through the use of natural language processing (NLP), a brand has the ability to comprehend the tone, mood and attitude of its clients.
When you conduct extensive sentiment analysis on your customer feedback, you will get results from multiple sources.
This is extremely important, as you will receive a more statistically accurate representation of your customer's feelings and thoughts about your brand.
With all of this information, your brand is then able to improve the customer experience and loyalty.
Conduct sentiment analysis through:
- social media
- print publications
- radio
- television
- websites, and
- blogs.
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