Brand favourability is a term that gets thrown around a lot when it comes to your brand's overall image. Brands generally create content that will be shared with the public in some way shape or form — and it is important to know how your message is being perceived. Where does brand favourability fit into all this?
Every business or brand out there wants to know what people think of their brand. We often ask ourselves: Do people like or dislike my brand and its content?
It is important for a brand to know how it’s perceived by its target audience and how they compare or any competitors. This is where brand favourability comes in!
Brand favourability refers to the basics of how your audience is reacting to your content and how positive or negative they perceive your content to be.
Are you looking for more favourability-related content? Have a look at
How favourability helps with media analysis.
*Image courtesy of Canva