Every brand wants to know how it is being perceived by the their market. Favourability gives you that power and knowledge, helping you to improve your results.
Favourability determines how your brand is portrayed in the media by using four polarities: neutral, positive, negative and mixed.
How does this help you?
Favourability gives a clear idea of how your brand and content is being perceived by the public — letting you know how and where you need to make changes, or if you are getting the results you are hoping for.
Everyone wants their content to be seen in a positive light; with favourability, you will know if it is.
Do you want to know more about favourability? Find out more with
Favourability in media analysis: What is it?*Image courtesy of
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