Brand benchmarking is a big part of media analysis. It can be a great way to decipher and understand data. However, receiving a data dump can mean absolutely nothing for a brand if they don’t know what it means. So, read on to find out more about this handy tool.
Brand benchmarking is all about comparison.
The main purpose is to give a clear comparison of a brand and its competitors in an analysis report.
A brand benchmarking report provides a comparative analysis of competitors’ media coverage and assesses its share of voice. The assessment is then used to get an overview of the brands’ media representation.
This provides an opportunity to measure your brand in comparison and make the necessary changes to stay ahead of the game.
If you are looking for more insight into the world of media analysis, look no further. Check out
The different types of media analysis to learn more.
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