Media analysis is a multifaceted tool that can help businesses and brands to achieve their goals, but you need good quality analysis. For that to happen, you need to know the different kinds of media analysis.
There is more than one form of media analysis used to achieve the best results. In fact, media analysis essentially falls into two categories: quantitative and qualitative.
Quantitative media analysisQuantitative analysis involves the collection of media 'mentions' through the process of media monitoring and adding certain statistics to these mentions.
Qualitative media analysisQualitative media analysis involves the examination of the relationship between a text or speech and its likely audience. This kind of analysis aims to understand them in context.
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What is qualitative analysis? *Image courtesy of Canva