Has your brand ever struggled with using data to make informed decisions? Do you have trouble with identifying trends and predicting outcomes? If that is the case, chances are you have an analytics gap on your hands. Read on to find out what that means — and how to solve the problem.
An analytics gap is when a company doesn't have the necessary skills or tools to do the analytics they need.
There is ultimately a gap between their analytics capabilities and what they really should be able to do.
This gap happens for all kinds of reasons — such as:
- not enough trained people
- outdated tools, or
- not managing data well.
Using a media analyst can solve the issue by pinpointing where you have gaps and providing the missing analysis that you need to make informed decisions.
If you need more information on media analysis, look no further! Check out
Defining media analysis to learn everything you need to know.
Is your brand experiencing a data gap?
Focal Points can be your bridge.
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