Your brand image is the way the public perceives your brand and is probably one of the most important aspects of having a successful business. Having a good brand image is great, but maintaining your brand image is even better.
It's important to keep in mind that your brand image is more than a logo or a good social media page. It's your ratings on Google, and it's your reviews from customers and employees.
It is how the public views your brand or business, so you need to work on maintaining a good image.
By maintaining your brand image, you will give your brand a:
- competitive advantage
- boost in customer loyalty
- continuous positive reputation, and
- a comprehensive view of management.
If you want to find out more about brand reputation, then take a look at these
Five ways that media analysis can be used to benefit your brand's reputation.
*Image courtesy of Unsplash