Using media analysis can be a great way to gain insight into the public's perception of your brand.
It can also be used to improve your brand's favourability in several ways. Here's how to use it:
- Identify areas of improvement.
- Monitor your media coverage.
- Track competitor coverage.
- Measure the impact of your campaigns.
- Engage with media outlets.
With these insights, you are able to improve your brand’s reputation all-round.
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Favourability in media analysis: What is it?*Image courtesy of Canva