Social media can be your brand's best friend or its worst enemy. Either way, it is a necessary tool that all brands should use.
Using social media can affect your brand identity in one of two ways:
Positively Using social media correctly can positively help your brand identity by:
- increasing your brand's visibility
- creating brand awareness
- building a connection with users, and
- growing trust and loyalty with your customers.
Negatively However, social media can also negatively affect your brand identity, such as when:
- you are exposed to your competitors
- you are constantly managing negative feedback, complaints and comments, or
- there's permanent damage done to your reputation because of your social activity.
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Brand image versus brand identity.*Image courtesy of Canva**Information sourced from LinkedIn