Did you know that there is a difference between your brand image and your brand identity — and that they both play a major role in your business? Knowing the differences and the roles they play is crucial to helping your brand become a success.
Brand identity
Your brand identity is how you define your brand as a business. This is the image that you as a brand present to the public. It includes your:
- brand values
- performance
- quality
- brand vision, and
- mission.
Brand image
Your brand image is the way you are perceived by the public — regardless of your brand identity. This consists of the public's:
- impressions
- beliefs, and
- experiences with you.
If you want a comprehensive breakdown of your brand image, then be sure to click on this link! Thinking about signing up for media analysis but want to know more about it first? Then check out these
Five ways that media analysis can be used to benefit your brand's reputation.*Image courtesy of Canva