Seven Essential PR Terms You Need to Know

If you're new to the world of PR or working with PR professionals, it's important to become familiar with their specific language. This will help you understand their conversations without having to constantly search for definitions online.

Every industry has its own jargon, and when you are working in the media industry it's always handy to know some of their terms to make communicating much easier.


Boilerplate

A boilerplate is a section at the end of a press release that contains all the necessary information about a company.


Dark Social

Dark social refers to the unmeasurable shares that happen through email or direct messages.


Earned Media

Earned media refers to any mentions of your brand in the media that were not paid for.


Embargo

This is when specific information given cannot be shared until a certain date or requirements have been met.


Lag Measures

Lag measures measure the success of objectives that cannot be directly controlled, such as brand awareness and revenue.


Lead Measures

Lead measures track the actions that lead to lag measures and are directly influenced by team efforts, new contracts and campaigns.


Pitch

A pitch is a targeted idea for a story that is sent to journalists, editors, or broadcast networks.


For more on PR take a look at Why every PR needs sentiment analysis.

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