Media analysis and content analysis often sound like the same thing. They fall within the same industry, after all. But anyone who wants to make the most out of their analysis knows the key differences between the two types. Read on to find out what those differences are.
Even though media analysis and content analysis seem similar, they focus on different aspects of information.
Content analysis hones in on the specifics of who said what, how, when and where.
This type of analysis dissects conversations to understand the 'why' behind certain statements.
Media analysis is a component of content analysis that gathers data from the media.
It explores the editorial and commercial facets of media, providing a comprehensive view of the information ecosystem.
If you are looking for more info on aspects of media analysis, have a look at
Understanding media intelligence.
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