The media is the gift that keeps on giving. With data being centre stage, it's a no-brainer that data-infused insights in this landscape are key. Enter media intelligence.
Media intelligence analyses sets of data gathered from specific industry landscapes. It can then meaningfully inform businesses’ performance, competitors and consumer sentiment.
This data is derived from editorial content, digital media platforms and social networks. The insights gathered provide details of the who, when and why of conversations surrounding brands.
Media intelligence is immensely advantageous in assisting brands to not only gather relevant data but transform it into strategies that ensure success.
Interested in knowing more? Read about these
For signs that your brand needs media intelligence.*Image courtesy of Canva