Media analysis can also be called media content analysis.
Media content is analysed so that a full report can be provided on what was said, by who and
how positive or negative the content is.
The content that is analysed is derived from the full media landscape meaning:
- editorial media
- broadcast media
- social media, and
- (in some cases) advertorial media.
The main goal is to determine how a specific brand or topic is being discussed in the media as a whole.
Has this piqued your interest? Are you looking to know more about media analysis? Have a look at
Why media analysis is an essential tool for the success of your brand.
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