How media analysis can benefit brand favourability is a popular question in media conversations. For that reason, we delve into the topic here:
Media analysis can:
- help understand their rep in the media
- identify negative publicity early on
- provide benchmarks to competitors
- identify influencers
- assess campaigns, and
- understand audiences.
This then helps to:
- react and improve public perceptions
- respond appropriately to avoid reputational damage
- compare to competitors and find areas for self-improvement
- find the best influencers to build the brand’s favourability online
- effectively measure brand campaigns for future insights and strategies, and
- learn more about what audiences require from your brand.
Not sure what we mean? Read our blog,
What is brand favourability?*Image courtesy of Canva