So let’s start off with the one burning question everyone keeps on asking: What is media analysis all about? Well, this type of analysis essentially focuses on the media landscape. This landscape entails editorial media, including online websites, news articles, investigative and reportive features, opinion columns, letters to the editor, radio broadcasts as well as social media.
It’s important to analyse these various aspects of media in order to discover who said what about your brand, when they said it as well as why they said it. Thus, media analysis gives you a holistic view of how your brand is perceived within the media, which will allow you to optimise your business strategies for the better.
With that said, this type of analysis goes much deeper than that. Keen to learn more?
Here's what you need to know about media analysis: