Quantitative analysis is a numbers game that involves two actions — namely, the collection of media mentions and the statistics on those mentions.
The analysis can include:
- total number of mentions
- circulation
- media segmentation, and
- mentions relative to competitors.
These statistics can be easy to compare and will give you insight into the traction your content is getting online and in general.
This will ultimately help you to measure the audience impact of the content, as well as your brand awareness.
Media analysis is a multifaceted concept that can be tricky to understand. If you are looking for more information, check out
What is a media analyst? *Image courtesy of Canva