Everyone in the world knows about auditing, but when it comes to your brand, auditing means something entirely different. Brand auditing is one of those lesser-known things that can make all the difference for your brand. Read on to find out what it really means.
A brand audit includes the evaluation of your brand’s position within the marketplace. The audit will give you an overall view of how the public perceives your brand. It allows you to identify strengths and weaknesses when it comes to your brand identity.
The audit analyses data within three areas to determine where your brand can improve or implement changes to achieve what they want.
These three areas include:
- internal branding
- external branding, and
- customer experience.
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