Media analysis professionals use narrative analysis to dive deeper into the communication behind the media and social media. Read on to find out how and why media analysts use it.
Narrative analysis uses data acquired through monitoring. A media analyst will then analyse that data and compile a narrative report.
This report depicts the data in a way that provides both numbers and the story it tells in a way that is easy to understand.
Narrative analysis helps them interpret messages and get an idea of public sentiment.
This type of analysis and reporting is especially helpful if a brand has a specific question that it wants to be answered from these spaces.
If you are looking for more insights into the world of media analysis, as well as the analysts behind it, have a look at
Understanding media intelligence.
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