Is Being a Media Analyst The Right Career Choice For You?

Choosing a career can be a daunting task; you need to know what it entails before you take the leap. We've broken down the ins and outs of what is required to be a media analyst to help you make the right choice! 

What is a Media Analyst?

A media analyst is someone who specialises in researching and analysing media coverage across multiple platforms. 

What is Required to Become a Media Analyst?

To become a media analyst, you are usually required to have completed a bachelor’s degree in a relevant field — such as marketing, communications or statistics. Some companies would like you to have a postgraduate degree as well. 

What Skills are Required for a Media Analyst Role?

Some key skills that can ensure the success of a media analyst include:

  • communication skills
  • high attention to detail
  • analytical and numerical skills
  • time management skills
  • strong research skills, and
  • the ability to work under pressure.

Want to know more? Take a look at these Three Steps To Becoming A Media Analyst.

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