Sentiment analysis is inarguably an important aspect in your media strategy. But how do you find it and, more importantly, how do you implement it? Find out here:
Begin by defining the goals and objectives of the analysis.
Defining your key performance indicators will also help identify necessary sources and keywords. An experienced media monitoring provider can assist in this process.
You then need a means of reporting to see what the insights are saying. The best solution for this is a narrative-based reporting analysis.
Don't settle for a provider that will merely acquire your insights into a report. Consider using one that can give an in-depth, tailored and meaningful narrative of what the sentiments depict.
Are you interested in knowing more about sentiment analysis? Read on to
Clip count and sentiment analysis: a complementary duo.*Image courtesy of Canva