Brand auditing is an integral part of any brand strategy. And while it comprises many facets, here's how external brand auditing brings value to the table.
Brand auditing evaluates your brand's positioning internally, externally and in relation the customer experience. It gives an overall view of public perception.
External auditing helps study the sentiment of target markets to improve brand positioning.
To do this, you have to know what to look at to gain the best insights. You would need to:
- review current data sources and sets
- improve current structures for monitoring, and
- decipher the data into narratives and meaningful insights.
With us, you can then identify
where to implement improvements.
Long story short — here's
Why you need brand auditing.*Image courtesy of Canva