Media analysts have to be great with numbers, which requires them to have a logical mind. Most of the time, their career requires them to work with statistics, historical data and reports. If all of this sounds appealing to you, then you might have what it takes to be a media analyst .
Finding a career that synchronises with your personality is one of many people consider when looking for a career. Enjoying what you do ensures that the work that you do will never feel like a job.
That is why it’s important to know the personalities and traits that make up certain careers, so that you’ll know if you match up and whether you’ll fit in.
Here are three personality traits of every successful media analyst:
1. Investigative
In order to be a top-class media analyst, you need to adopt an investigative mindset. One of your roles as an analyst is to offer solutions to a client or potential client. This means that you need to do your research regarding their organisation and content as well as the conflict of the data presented once extracted. You need to investigate what’s unknown versus inconsistencies about the information or research found about their brand — much like police detectives.
Clients will often want more in-depth research into their brand. Therefore, you need to go the extra mile. For example, if a client requests a brand benchmarking report, you can also throw in a brand image report as well, which will provide them with more details about their business. When you present more findings than what your client asked for, they’ll surely be impressed with what your service has to offer!.
Having an investigative mindset essentially helps you to focus even on the smallest detail, which is of most importance to clients.
2. Curious
“Curiosity killed the cat — satisfaction brought it back.” As a media analyst, curiosity is something that will help you survive in the game. Having a curious mind gives you the urge to explore fresh ideas and to stay up to date about the constant changes that occur in your industry.
A curious analyst is a happy analyst. How, you ask? Well, according to an abstract written by Todd B. Kashdan, Paul Rose and Frank D, “curiosity is something that’s conceptualised as a positive emotional-motivational structure linked with the identification of zeal and challenge overall”.
When you’re happy, you create positive energies that bounce off others and this creates a positive working environment. Your whole environment changes for the better when people enjoy and want to work with you.
3. Independent mindset
It takes fearlessness to own your thoughts. A company is more likely to hire you because of you the way that you think, asit adds value to the business.
How? Well adding something insightful and innovative to the conversation that is different from others could be exactly what the team needs to resolve a matter right there and then. In most instances, what makes individuals not keen to add their original idea to a project is usually an urge to remain discreet as it makes them feel safe..
However, as an independent thinker, you’re more likely to voice your ideas. Keep in mind though that being this type of thinker doesn’t mean you should block other colleagues’ ideas — it simply means being innovative and not being afraid to voice those creative ideas..
Now that you know what it takes to be a media analyst, discover the Three ways media analysis can help your business.