SOV is the amount of media presence a brand holds in its market in comparison to its competitors. It gives a brand insight into the success of its marketing and publicity efforts, as well as that of its competitors.
This metric is important because, in a free market, a brand needs to stand out from its competitors to achieve success. Outperforming your competitors requires knowing where you stand in the race and adjusting your strategy to beat out the rest.
Share of Voice provides this for brands, helping them to be proactive in their corporate communication strategies. It also forms a key part of competitor benchmarking in media analysis.
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How to Capitalise on Positive Sentiment Analysis results.*Image courtesy of Canva