Using this technology allows our team to gain deeper insights into your brand’s media coverage and perform extensive qualitative analysis.
Traditional methods of analysing sentiment typically take some time to complete, especially as the number of posts to be processed has grown into the hundreds and thousands.
The introduction of NLP into our analysis has changed the way we do things. Because the engine does sentiment analysis and entity extraction automatically, we now have the capacity to create in-depth reports that investigate every aspect of our clients’ media coverage meticulously.